【作者(必填)】Richard M. Helmer and Johny K. Johansson

【文题(必填)】An Exposition of the Box-Jenkins Transfer Function Analysis with an Application to the Advertising-Sales Relationship
【年份(必填)】Journal of Marketing Research
Vol. 14, No. 2 (May, 1977), pp. 227-239

【全文链接或数据库名称(选填)】http://www.jstor.org/discover/10.2307/3150472?uid=17561872&uid=3737800&uid=2129&uid=2134&uid=2&uid=70&uid=3&uid=67&uid=62&uid=16744624&sid=47698970430327



Modelling the advertising-sales relationship through use of multiple time series techniques

• Joseph F. Heyse1,†,
• William W. S. Wei2,‡
  

[size=1.2em]Article first published online: 21 SEP 2006

[size=1.2em]DOI: 10.1002/for.3980040206

Sales forecasting using multi-equation transfer function models

• Lon-Mu Liu
  

Article first published online: 21 SEP 2006DOI: 10.1002/for.3980060402Copyright © 1987 John Wiley & Sons, Ltd.

[size=1.2em]谢谢