AI驱动的价格歧视:竞争法与经济学的视角
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With the advent of the digital economy and the rise of business models based on the collection and processing of Big Data, it has become technologically possible for undertakings to offer business customers and final consumers different prices for the same goods or services at precisely the same time based on characteristics and conduct of customers. This technique is called AI-enabled price discrimination (AIPD) in this resource. Stigler considers that price discrimination occurs “when two similar products are sold at prices that are in different ratios to their marginal costs”. AIPD has developed based on traditional (offline) price discrimination strategies, with the support of Artificial Intelligence, including Big Data and algorithms.