看看是吗？

非常感谢你的帮助
这个Case是HBS的，有人贴到了一个下载地址，可是我下载不了。


【来源】Harvard Business School

【网页】http://cb.hbsp.harvard.edu/cb/product/711495-PDF-ENG

【简介】

This note is designed to provide strategists with tools to perform two critical customer-related analyses: determining willingness to pay -- the estimation of how much a given customer would be willing to pay for a particular product or service; and demand estimation -- predicting the overall size of the market or segment which a company chooses to serve.

【学习目的】

To help students understand the concepts of customer demand and willingness to pay -- tools needed to determine whether or not a firm has a competitive advantage.

【涉及课题】

Competitive advantage; Corporate strategy

【下载】

http://www.mbabbs.com/thread-842-1-1.html
本文来自: 人大经济论坛 【Cases（案例）】 版，详细出处参考： https://bbs.pinggu.org/forum.php? ... &from^^uid=911669