【案例名称】Quantitative Analysis of Competitive Position: Customer Demand and Willingness to Pay

【作者】David J. Collis

【页数】11

【格式】PDF

【语言】英语

【出版日期】2011年3月2日

【学科】策略 (Strategy)

【案例编号】711495-PDF-ENG

【来源】Harvard Business School

【网页】http://cb.hbsp.harvard.edu/cb/product/711495-PDF-ENG

【简介】

This note is designed to provide strategists with tools to perform two critical customer-related analyses: determining willingness to pay -- the estimation of how much a given customer would be willing to pay for a particular product or service; and demand estimation -- predicting the overall size of the market or segment which a company chooses to serve.

【学习目的】

To help students understand the concepts of customer demand and willingness to pay -- tools needed to determine whether or not a firm has a competitive advantage.

【涉及课题】

Competitive advantage; Corporate strategy

【下载】

http://www.mbabbs.com/thread-842-1-1.html