TABLE OF CONTENTS


Part 1 - Voice Of The Industry
7 ... BANKING ON TRUST - Sirpa Nordlund, Executive Director of Mobey Forum 10 ... MOBILE MONEY - Patrick Desmarès, Secretary General, Efma 14 ... BRINGING SECURITY AND INTEROPERABILITY TO MOBILE TRANSACTIONS
Frederic Vasnier, Chairman of the Board, SIMalliance


Part 2 - Industry Thought Leadership
19 ... HARMONIZING MOBILE PAYMENTS - Lorenzo Gaston, Technical Director from the Smart Payment Association 23 ... DEFINING THE MOBILE PAYMENTS PROPOSITION - Simon Hardie, Managing Director, Eurasia Insights 26 ... OTHER MOBILE PAYMENTS INITIATIVES - ASIA & PACIFIC 30 ... MONEY ON THE MOVE - Roelant Prins, CCO Adyen
33 ... OTHER MOBILE PAYMENTS INITIATIVES - EUROPE 38 ... INNOPAY ON MOBILE PAYMENTS : CONTEXT IS KING - Shikko Nijland, Partner, Innopay 42 ... ROSHAN’S M-PAISA : AN AFGHAN SUCCESS STORY IN MOBILE FINANCIAL SERVICES
46 ... OTHER MOBILE PAYMENTS INITIATIVES – AFRICA & MIDDLE EAST 48 ... RESTORE TRUST AND BECOME PART OF LIFE - Roger Peverelli and Reggy de Feniks, authors of
international bestseller ‘Reinventing Financial Services” 56 ... THE OPPORTUNITY OF MOBILE PAYMENTS - Ron Hirson, President & Co-Founder, BOKU 58 ... OTHER MOBILE PAYMENTS INITIATIVES – NORTH & LATIN AMERICA


Part 3 - Company Profiles
智能支付协会:  2012年手机支付市场分析
Smart Payment Association: mobile payments market guide 2012
                                            --insights in the worldwide mobile financial services market