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2012-07-18

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"Microsoft Excel 2010 Data Analysis and Business Modeling" (Wayne Winston) ...complete with sample files

1) eBook (PDF) - true text, non-scan version, high definition - 662 pages

2) Chapter Content(practice files, solution files, template files) - 1115 worksheets total (.xlsx)


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Master the business modeling and analysis techniques that help you transform data into bottom-line results. Award-winning business professor and corporate consultant Wayne Winston shares the best of his real-world experience in this practical, scenario-focused guide—fully updated for Excel 2010. Use Wayne’s proven practices and hands-on examples to help you work smarter, make better decisions, and gain the competitive edge.

About the Author - Wayne Winston:
Wayne Winston, professor of operations and decision technologies at Indiana University and an Eli Lilly & Co. faculty fellow, developed this tutorial to provide users of Microsoft Excel with a comprehensive understanding of spreadsheet modeling. For more than 10 years, Wayne has taught Excel modeling to thousands of analysts at organizations such as Microsoft, Eli Lilly, Cisco, eBay, the U.S. Army, General Motors, Ford, Pfizer, and Verizon. He has won more than 25 teaching awards. Wayne also consults for the Dallas Mavericks NBA team. His book on math and sports, Mathletics, was published in 2009 by Princeton University Press. Wayne is a two time Jeopardy! champion.


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Table of Contents:   

    Chapter 1 What’s New in Excel 2010
        Customizable Ribbon
        Sparklines
        Slicers
        PowerPivot
        New Excel Solver
        File Tab
        New Excel Functions
        New Equation Editor
        Improved Data Bars
        Paste Special Live Preview

    Chapter 2 Range Names
        How Can I Create Named Ranges?
  
    Chapter 3 Lookup Functions
        Syntax of the Lookup Functions
  
    Chapter 4 The INDEX Function
        Syntax of the INDEX Function
  
    Chapter 5 The MATCH Function
  
    Chapter 6 Text Functions
        Text Function Syntax
  
    Chapter 7 Dates and Date Functions
  
    Chapter 8 Evaluating Investments by Using Net Present Value Criteria
  
    Chapter 9 Internal Rate of Return
   
    Chapter 10 More Excel Financial Functions
   
    Chapter 11 Circular References
   
    Chapter 12 IF Statements
   
    Chapter 13 Time and Time Functions
   
    Chapter 14 The Paste Special Command
   
    Chapter 15 Three-Dimensional Formulas
  
    Chapter 16 The Auditing Tool
   
    Chapter 17 Sensitivity Analysis with Data Tables
   
    Chapter 18 The Goal Seek Command
   
    Chapter 19 Using the Scenario Manager for Sensitivity Analysis
        Answer to This Chapter’s Question
   
    Chapter 20 The COUNTIF, COUNTIFS, COUNT, COUNTA, and COUNTBLANK Functions
   
    Chapter 21 The SUMIF, AVERAGEIF, SUMIFS, and AVERAGEIFS Functions
   
    Chapter 22 The OFFSET Function
   
    Chapter 23 The INDIRECT Function
   
    Chapter 24 Conditional Formatting
   
    Chapter 25 Sorting in Excel
   
    Chapter 26 Tables
   
    Chapter 27 Spin Buttons, Scroll Bars, Option Buttons, Check Boxes, Combo Boxes, and Group List Boxes
   
    Chapter 28 An Introduction to Optimization with Excel Solver
   
    Chapter 29 Using Solver to Determine the Optimal Product Mix
  
    Chapter 30 Using Solver to Schedule Your Workforce
   
    Chapter 31 Using Solver to Solve Transportation or Distribution Problems
   
    Chapter 32 Using Solver for Capital Budgeting
   
    Chapter 33 Using Solver for Financial Planning
   
    Chapter 34 Using Solver to Rate Sports Teams
   
    Chapter 35 Warehouse Location and the GRG Multistart and Evolutionary Solver Engines
        Understanding the GRG Multistart and Evolutionary Solver Engines
  
    Chapter 36 Penalties and the Evolutionary Solver
   
    Chapter 37 The Traveling Salesperson Problem
   
    Chapter 38 Importing Data from a Text File or Document
   
    Chapter 39 Importing Data from the Internet
   
    Chapter 40 Validating Data
   
    Chapter 41 Summarizing Data by Using Histograms
   
    Chapter 42 Summarizing Data by Using Descriptive Statistics
   
    Chapter 43 Using PivotTables and Slicers to Describe Data
   
    Chapter 44 Sparklines
   
    Chapter 45 Summarizing Data with Database Statistical Functions
   
    Chapter 46 Filtering Data and Removing Duplicates
   
    Chapter 47 Consolidating Data
   
    Chapter 48 Creating Subtotals
   
    Chapter 49 Estimating Straight Line Relationships
  
    Chapter 50 Modeling Exponential Growth
   
    Chapter 51 The Power Curve
   
    Chapter 52 Using Correlations to Summarize Relationships
   
    Chapter 53 Introduction to Multiple Regression
  
    Chapter 54 Incorporating Qualitative Factors into Multiple Regression
  
    Chapter 55 Modeling Nonlinearities and Interactions
  
    Chapter 56 Analysis of Variance: One-Way ANOVA
  
    Chapter 57 Randomized Blocks and Two-Way ANOVA

    Chapter 58 Using Moving Averages to Understand Time Series
   
    Chapter 59 Winters’s Method
        Time Series Characteristics
        Parameter Definitions
        Initializing Winters’s Method
        Estimating the Smoothing Constants
        Remarks
   
    Chapter 60 Ratio-to-Moving-Average Forecast Method

    Chapter 61 Forecasting in the Presence of Special Events

    Chapter 62 An Introduction to Random Variables

    Chapter 63 The Binomial, Hypergeometric, and Negative Binomial Random Variables

    Chapter 64 The Poisson and Exponential Random Variable

    Chapter 65 The Normal Random Variable

    Chapter 66 Weibull and Beta Distributions: Modeling Machine Life and Duration of a Project

    Chapter 67 Making Probability Statements from Forecasts

    Chapter 68 Using the Lognormal Random Variable to Model Stock Prices

    Chapter 69 Introduction to Monte Carlo Simulation

    Chapter 70 Calculating an Optimal Bid

    Chapter 71 Simulating Stock Prices and Asset Allocation Modeling

    Chapter 72 Fun and Games: Simulating Gambling and Sporting Event Probabilities

    Chapter 73 Using Resampling to Analyze Data

    Chapter 74 Pricing Stock Options

    Chapter 75 Determining Customer Value

    Chapter 76 The Economic Order Quantity Inventory Model

    Chapter 77 Inventory Modeling with Uncertain Demand

    Chapter 78 Queuing Theory: The Mathematics of Waiting in Line

    Chapter 79 Estimating a Demand Curve

    Chapter 80 Pricing Products by Using Tie-Ins

    Chapter 81 Pricing Products by Using Subjectively Determined Demand

    Chapter 82 Nonlinear Pricing

    Chapter 83 Array Formulas and Functions

    Chapter 84 PowerPivot









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2012-7-18 16:27:00
Introduction:
"Whether you work for a Fortune 500 corporation, a small company, a government agency, or a not-for-profit organization, if you’re reading this introduction the chances are you use Microsoft Excel in your daily work. Your job probably involves summarizing, reporting, and analyzing data. It might also involve building analytic models to help your employer increase profits, reduce costs, or manage operations more efficiently.

Since 1999, I’ve taught thousands of analysts at organizations such as 3M, Bristol-Myers Squibb, Cisco Systems, Drugstore.com, eBay, Eli Lilly, Ford, General Electric, General Motors, Intel, Microsoft, NCR, Owens Corning, Pfizer, Proctor & Gamble, Tellabs, the U.S. Army, the U.S. Department of Defense, and Verizon how to use Excel more efficiently and productively in their jobs. Students have often told me that the tools and methods I teach in my classes have saved them hours of time each week and provided them with new and improved approaches for analyzing important business problems. Most of these classes used Excel 2003 or Excel 2007. With the added power of Excel 2010, you can be more productive than you ever dreamed! To paraphrase Alicia Silverstone in the movie Clueless, Excel 2007 is so five years ago.

I’ve used the techniques described in this book in my own consulting practice to solve many business problems. For example, I use Excel to help the Dallas Mavericks NBA basketball team evaluate referees, players, and lineups. During the last 15 years I have also taught Excel business modeling and data analysis classes to MBA students at Indiana University’s Kelley School of Business. (As proof of my teaching excellence, I have won MBA teaching awards for 25 consecutive years, and have won the school’s overall MBA teaching award five times.) I would like to also note that 95 percent of MBA students at Indiana University take my spreadsheet modeling class even though it is an elective.

The book you have in your hands is an attempt to make these successful classes available to everyone. Here is why I think the book will help you learn how to use Excel more effectively:

■ The materials have been tested while teaching thousands of analysts working for Fortune 500 corporations and government agencies, including the U.S. Army.

■ I’ve written the book as though I am talking to the reader. I hope this approach transfers the spirit of a successful classroom environment to the written page.

■ I teach by example, which makes concepts easier to master. These examples are constructed to have a real-world feel. Many of the examples are based on questions sent to me by employees of Fortune 500 corporations.

■ For the most part, I lead you through the approaches I take in Excel to set up and answer a wide range of data analysis and business questions. You can follow along with my explanations by referring to the sample worksheets that accompany each example. However, I have also included template files for the book’s examples on the companion website. If you want to, you can use these templates to work directly with Excel and complete each example on your own.

■ For the most part, the chapters are short and organized around a single concept. You should be able to master the content of most chapters with at most two hours of study. By looking at the questions that begin each chapter, you’ll gain an idea about the types of problems you’ll be able to solve after mastering a chapter’s topics.

■ In addition to learning about Excel formulas, you will learn some important math in a fairly painless fashion. For example, you’ll learn about statistics, forecasting, optimization models, Monte Carlo simulation, inventory modeling, and the mathematics of waiting in line. You will also learn about some recent developments in business thinking, such as real options, customer value, and mathematical pricing models.

■ At the end of each chapter, I’ve provided a group of practice problems (over 600 in total) that you can work through on your own. These problems will help you master the information in each chapter. Answers to all problems are included in files on the book’s companion website. Many of these problems are based on actual problems faced by business analysts at Fortune 500 companies.

■ Most of all, learning should be fun. If you read this book, you will learn how to predict U.S. presidential elections, how to set football point spreads, how to determine the probability of winning at craps, and how to determine the probability of a specific team winning an NCAA tournament. These examples are interesting and fun, and they also teach you a lot about solving business problems with Excel."
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2012-7-19 05:07:21
顶一下
有趣的内容
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2012-7-19 09:41:20
多谢呀,have a look
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2012-7-19 09:58:54
好!!!
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2012-7-19 12:56:43
看看   谢谢
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