Marketing and Society: Social Responsibility and Marketing Ethics
营销与社会：社会责任和营销伦理
Objectives 目的
Know the major social criticisms of marketing.Be able to define consumerism and environmentalism and know how they affect marketing strategies.Learn the principles of socially responsible marketing.Learn the role of ethics in marketing.
明确有关市场营销主要旳社会评判定义消费者保护主义和环境保护主义，并解释它们对营销策略旳影响描述社会营销原理解释市场营销中道德规范旳作用
Only used organic fruits and hormone-free milk Bought from socially disadvantaged and minority supp ...