Unit 4
Advertising
Quotations
“Advertising is the greatest art form of the 20th century.”
Herbert Marshall McLuhan was a Canadian educator, philosopher and scholar — a professor of English literature, a literary critic, a rhetorician, and a communications theorist. McLuhan's work is viewed as one of the cornerstones of the study of media theory.
Advertising is the art of convincing people to spend money they don't have for something they don't need.
Advertising is fundamentally persuasion and pe ...