Unit 8 Crisis Management
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A Crisis Made in Japan
In Japan there is a proverb, 'If it stinks, put a lid on
it.' Alas, this seems to have been Toyota's approach to its burgeoning safety crisis, initially denying, minimizing and mitigating the problems involving brakes that don't brake and accelerators that have a mind of their own. President Akio Toyoda, grandson of the founder, was MIA for two weeks and the company has appeared less than forthcoming about critical safety ...