Introduction 3
From vision to reality 3
The principle of application service provisioning 3
Revival of an old business model 4
What are the benefits to the customer? 5
The impact on the IT industry 6
Background to the study 6
Executive summary 7
Worldwide ASP market is taking off 7
Key success factors for ASPs 8
The Roland Berger difference 8
Market dynamics 2001: Worldwide ASP market is taking off 9
The rise of ASPs in Europe 9
Market players: Companies from different industries enter the ASP market 11
Software companies 11
IT companies 12
Network operators/ISPs 12
Pure-play ASPs 13
Mobility: The future of ASP is mobile 14
Seven success factors for ASPs 15
1. Security 15
2. Growth and expertise 16
3. Excellence in customer service management 17
4. Trust through know-how 19
5. Transparent pricing 20
6. Pre-integration 21
7. Going multi-channel 22
The Roland Berger difference 23
Typical ASP project examples 25
Project example I: Horizontal ASP with a focus on personal productivity
applications for consumers and small enterprises 25
Project example II: Horizontal ASP with enterprise applications for small
and medium sized enterprises 25
Conclusion: Spend a little time with us 26
The Authors 27
Roland Berger global InfoCom contacts 28