<p>Introduction<br/>Chapter 1 The macroeconomic background<br/>1.1. Foreign direct investment in Japan is increasing<br/>1.2. Strengthened initiatives of the Japanese government<br/>Chapter 2 The earnings situation of German companies in Japan<br/>2.1. Profile of the companies surveyed<br/>2.2. The profitability of German companies in Japan<br/>2.3. A comparison of profitability between the machinery and consumer goods sectors<br/>Chapter 3 Reasons why German companies are profitable in Japan<br/>3.1. Japan is still East Asia's most important market<br/>3.2. Advantages of foreign companies in Japan — the ‘Gaijin bonus’<br/>3.3. Handicaps of Japanese competitors — the low level of globalisation<br/>3.4. Relatively low risk factors in Japan<br/>Chapter 4 Possible reservations about committing to Japan<br/>4.1. The lingering economic crisis — also an opportunity<br/>4.2. The Keiretsu — losing significance<br/>4.3. The Japanese sales system — possible new sales channels<br/>4.4. Strong Japanese competition — winning through differentiation<br/>4.5. High labour and rent costs — with a downward trend<br/>4.6. Tariff and non-tariff barriers — not insurmountable[ </p><p> <br/></p>

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