Designing Brand Identity: An Essential Guide for the Whole Branding Team
2009 | ISBN-10: 0470401427 | 320 pages 免费分享
The choice for any client can be daunting. More than ever, there is a panoply of highly capable firms that specialize in brand identity. Which ones should companies trust to revitalize their brand? Whether the firms are global brand consultancies, multidisciplinary design offices, design boutiques, or specialists in areas such as packaging or interactivity, these core competencies hold true.
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