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When a portfolio feels like a film—rhythm, pacing, breathing room—viewers stay. Kinetika Pro is a Photography Theme for WordPress that leans into that cinematic feeling: fullscreen storytelling, distraction-free galleries, and a store-ready backbone for prints, presets, and workshops. This guide is a practical, front-to-back playbook for turning raw shoots into a polished site that loads fast, reads clearly, and converts curiosity into bookings or sales without drowning you in settings.
kinetika themeFullscreen first, narrative always. Kinetika Pro’s layouts prioritize immersion. Whether you open with a hero slideshow, a cinematic video loop, or a scrolling stills sequence, the frame takes center stage. That makes it a true Photography Theme rather than a generic multipurpose shell.
Light/dark discipline. Galleries, captions, and menus remain legible in both modes. On darker palettes, the UI recedes; on lighter palettes, white space carries the brand. Either way, your color grading doesn’t fight the interface.
Portfolio → proofing → purchase. The journey is coherent: viewers scan a series, open a lightbox, shortlist, and—if you’ve enabled commerce—move to purchase (prints, digitals, presets) or book a session. No maze.
Editorial flexibility. Landing pages can read like magazine spreads: pull quotes, section anchors, portrait/landscape alternation, generous margins. It’s designed to support sequences—weddings, travel essays, environmental portraits—rather than isolated “best shots.”
Think like an editor cutting a trailer:
Cold open (3–5 hero frames). Use a unified color story so transitions feel intentional. Avoid mixing night cityscapes with warm daylight portraits in the same opener.
A thesis line. One sentence that names your domain: “Human stories in hard light,” “Movement and night,” “Intimate weddings with room to breathe.”
Three pathways. “Portfolio,” “Shop,” “Book me.” Keep to three; more splits attention.
Proof of life. Small window into your latest set, not the entire wall.
Footer that anchors trust. Location, email, minimal social icons, and copyright. Keep it quiet.
Micro-note: Resist autoplay audio. If you must use video, compress it, loop it silently, and offer a “pause motion” toggle for accessibility.
Contact sheet grid (editorial)
Tight gutters, consistent aspect ratios.
Captions on hover only, to preserve quiet.
Use this for series where visual rhythm matters more than any single hero.
Carousel with long captions (documentary)
One image dominates, with a right-hand column for context.
Great for travel essays and reportage where story scaffolding matters.
Keep paragraph length short—2–4 lines per frame.
Masonry showcase (commercial/portrait)
Vary sizes to spotlight anchor images.
Add subtle badges (“Behind the scenes,” “Before/after”) as affordances.
Pair with a booking CTA at mid-scroll.
Lightbox behavior
Enable keyboard nav (←/→), click-to-advance, and pinch zoom on mobile.
Preload the next two images to soften transitions without wasting bandwidth.
Keep EXIF optional; viewers love it, clients rarely need it.
Type system
Display: a calm serif (e.g., Newsreader, Source Serif, or an equivalent) for titles and pull quotes.
UI/Body: a neutral sans (e.g., Inter, Manrope, or equivalent) for menus, buttons, and captions.
Scale: 16 → 18 → 22 → 28 → 36 → 48 for desktop; reduce by one step on mobile.
Line length: 60–70 characters; captions 45–60.
Color
Backgrounds: true black rarely helps photographs; prefer a soft charcoal or clean off-white.
Accents: one primary (for CTAs) and one subtle accent (for hovers/focus).
Frame safety: ensure focus/selected states are AA-contrast compliant for accessibility.
Space
Use a 4-point spacing system.
Generous top/bottom margins around galleries; let images breathe.
Avoid double framing (thick borders plus heavy shadows).
Client proofing should feel like a room with good light:
Private galleries with per-client passwords.
Favorites lists that clients can mark and unmark quickly.
Comment pins for retouch notes; keep the UI minimal and reversible.
Download tiers (web size vs. full-res) and clarity around license scope.
Expiration dates with a gentle reminder sequence (issued 24h, 72h, and 7 days before closing).
Tone templates
“I’ve curated your best takes. Start with the ‘Shortlist’ tab—it’s my recommended sequence.”
“If color feels off on your device, try another screen; these are graded for sRGB.”
“Mark any must-retouch frames with a star; add notes where needed.”
You don’t need a hard sell; you need the right offer in the right place:
Prints: pair hero frames with a size/finish selector and a tiny “view framing guide.” Keep mockups clean.
Presets: show before/after on three genres (skin, foliage, low light) to communicate range.
Workshops/mentorship: sell outcomes, not schedules—“From inquiry to contract,” “Lighting a moving subject,” “Editing for consistency.”
Use the store sparingly on the homepage; put depth on PDPs. Add a returns & fulfillment micro-block: how you print, how you ship, and your QC steps.
LCP (Largest Contentful Paint)
Make the LCP element a static hero image or H1, not a slider.
Preload that image with correct as=image and width/height attributes.
CLS (Cumulative Layout Shift)
Always lock aspect ratios using CSS or width/height on <img>.
Avoid injecting fonts late; font-display: swap plus a preload for the exact weights you use.
INP (Interaction to Next Paint)
Keep the lightbox JavaScript lean.
Defer non-critical scripts (maps, embeds) past first interaction.
Media hygiene
Export WebP/AVIF where appropriate.
Cap actual pixel dimensions sensibly (e.g., 2560px max for full-bleed).
Lazy-load below-the-fold assets; eager-load the first row of the first gallery.
Alt text that describes what matters (“Bride and father in side-light, close embrace”), not “IMG_2031.”
Keyboard navigation for menus, galleries, lightboxes, and modals.
Focus states visible on all interactive elements.
Captions with adequate contrast over images (overlay with scrim if necessary).
Motion controls (respect prefers-reduced-motion) for parallax, transitions, looping video.
Information architecture
Top-level: Portfolio, About, Services, Shop, Contact.
Sub-collections by intent: Weddings, Editorial, Travel, Personal, Motion.
Category descriptions (80–160 words) that actually help: where, how, who.
Schema
ImageObject for key frames (name, caption, author, contentUrl, thumbnail, exifData if you surface it).
Product for prints/presets (price, availability, SKU), Event for workshops.
Breadcrumbs for navigational clarity.
On-page
One H1, disciplined H2/H3.
Keep captions indexable; avoid hiding all text in lightboxes.
Compress copy into reader-friendly chunks; longform belongs in essays/guides.
Off-page
Publish one useful guide per quarter (e.g., “How to choose print sizes for small apartments”).
Collaborate with venues/brands for mutual credits.
Build a small email list; announce new series and limited editions.
Inquiry form trimmed to essentials: name, email, date, location, a dropdown for “What are you looking for?” and a free-text box.
Auto-reply that sets expectations (“I’ll respond in 24 hours; if urgent, reply with ‘rush’ in the subject”).
Pricing clarity (ranges are fine; show what shapes price: hours, retouch count, travel).
Calendar with limited visible availability to nudge early planning.
Testimonial moments placed near the form, not in a distant page.
Editor: What’s the one change Kinetika Pro pushed you to make?
Photographer: Editing sequences, not islands. The fullscreen canvases forced me to consider the order and breathing room.
Editor: What about proofing?
Photographer: Clients love favoriting. My job became curating a “Shortlist,” then letting them add or subtract. Fewer emails.
Editor: Commerce?
Photographer: I sell prints from three series and a small preset pack. I learned to keep the product pages calm—three mockups, two testimonials, shipping clarity.
Editor: Any regret?
Photographer: When I overdesigned. The best pages felt invisible—just images, good type, and space.
Domain, SSL, clean permalinks.
Color/Type tokens set before importing demo blocks.
Home: hero (static), thesis line, three pathways.
Portfolio: at least two complete sequences with captions.
Proofing: one demo gallery for testing.
Shop: one live product with real fulfillment info.
Legal & policy pages; email templates (order, shipping, gallery delivered).
Performance pass on 4G throttling; accessibility pass with keyboard only.
Analytics: scroll depth on home, gallery open/advance, add-to-cart, checkout.
Backup and restore tested once.
Weekly: publish or refresh one mini-set (8–12 frames).
Bi-weekly: prune any slow scripts; test checkout and proofing flows.
Monthly: rewrite one case study; rotate homepage hero; re-export bestsellers at better compression if needed.
Quarterly: reshoot brand portraits; audit navigation; archive old announcements.
Banding in gradients? Add subtle grain overlays during export; keep 8-bit files sRGB-bound.
Soft images on mobile? Check responsive breakpoints; you may be downscaling too aggressively.
Janky lightbox on first tap? Increase the prefetch window; defer unrelated JS (maps, embeds) until interaction.
Menu overlaps portraits on small screens? Add a scrim and bump z-index for nav; keep the overlay at 85–90% opacity in dark mode.
Color shifts on client screens? Include a short “Calibrated for sRGB” note in proofing galleries; provide a quick print proof option if selling large formats.
A portrait photographer in a mid-sized city reorganized their site around Kinetika Pro’s fullscreen galleries. They cut the homepage to a quiet opener, added a portraits sequence with brief context, and built a proofing workflow with favorites and retouch flags. Bookings rose not because of louder CTAs, but because the work finally had room. Their store—limited to three print sizes and one preset pack—felt intentional. The real lift came from clarity: one path for browsing, one for buying, one for booking.
Replace “premium quality” with specifics: paper stock, framing options, color management.
Replace “I love photography” with your thesis: “I photograph people in hard light to reveal edge and grace.”
Keep section intros under 40 words; let captions carry nuance.
Write like someone standing in the room, not pitching from a stage.
Limited prints: numbered runs, signed, with a short provenance card.
Mini preset pack: 4–6 looks, tuned for consistency.
One workshop: tightly scoped (e.g., “Backlit portraits in messy light”).
Gift certificates: clearly bounded by session type or amount.
Limit your catalog; scarcity tells the truth about your time.
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