Received: 11 December 2019    Revised: 27 January 2020  Accepted: 25 February 2020
DOI: 10.1002/mde.3152

RESEARCH ARTICLE


Customizing competitive strategy to entry timing: Implications
for firm performance in the pharmaceutical industry
Julen Castillo-Apraiz            |  Jesus Matey
Economía Financiera II (Economía de la
Empresa y Comercialización), Facultad de      Our study examines the effect of business-level strategy on performance. Past
Ciencias Económicas y Empresariales,
             ...