Journal of Business Research 151 (2022) 1–16

                                 Contents lists available at ScienceDirect

                              Journal of Business Research
                            journal homepage: www.elsevier.com/locate/jbusres


From CRM to social CRM: A bibliometric review and research agenda for
consumer research
Rodrigo Perez-Vega a, *, Paul Hopkinson b, Aishwarya Singhal b, Marcello M. Mariani c, d
a
Kent Business School, University of Kent, Medway Campus, Ch ...