Decision Support Systems 178 (2024) 114123

                                  Contents lists available at ScienceDirect

                                Decision Support Systems
                              journal homepage: www.elsevier.com/locate/dss


How do organizations leverage social media to enhance marketing
performance? Unveiling the power of social CRM capability and guanxi
Zhimei Luo a, Jinyuan Guo b, Jose Benitez c, *, Laurent Scaringella d, f, Jiabao Lin e
a
School of Management, ...