The fourth European edition of Microeconomics and Behaviour builds on its core analytical foundations, and embeds them in accessible and engaging real-world examples to demonstrate the relationship between economic thinking and analysis and human behaviour.

By blending theory with practical application, students are encouraged to think like economists and critically assess the technical tools of microeconomics and to find more interesting and innovative ways of applying them, ultimately developing a lasting interest in the discipline.

Key Features
• Fully updated chapters, with new and expanded material on the economics of happiness, halo and decoy effects, price discrimination, the gig economy and self-employment, and partial versus general equilibrium.

• Extensive pedagogical features including worked examples, key terms and definitions, in-chapter exercises, chapter summaries, and review questions to enhance understanding and retention

• Economic Naturalist examples illustrate how economic principles can explain everyday experiences and observations. New examples include: “Why does an efficient health service not do everything to keep people alive?”, “Why did Taylor Swift fans not sell their tickets for The Eras Tour?” and “Why do most cryptocurrencies fail within a few years?”


Connect® Resources
Available on McGraw Hill’s Connect®, the well-established online learning platform, which features our award-winning adaptive reading experience as well as resources to help faculty and institutions improve student outcomes and course delivery efficiency. To learn more, visit mheducation.co.uk/connect
Key Connect® features for this edition include:
• Economic Application Based Activities that provide students with valuable practice, using problem solving skills to apply their knowledge to realistic scenarios. Students’ progress from understanding basic concepts to using their knowledge to analyse complex scenarios and solve problems.

• Economic Naturalist graphing questions which have been developed to complement this key pedagogical feature from the textbook.

• Interactive Graphs that help students see the relevance of the subject matter by providing visual displays of real data for students to manipulate. All graphs are accompanied by assignable assessment questions and feedback for students.


Publisher ‏ : ‎ McGraw-Hill Education (UK) Ltd
Publication date ‏ : ‎ January 29, 2025
Edition ‏ : ‎ 4th
Language ‏ : ‎ English
ISBN-10 ‏ : ‎ 1526850273
ISBN-13 ‏ : ‎ 978-1526850270
Item Weight ‏ : ‎ 2.78 pounds
Dimensions ‏ : ‎ 7.68 x 1.02 x 10.31 inches

Microeconomics and Behaviour, 4e.epub
大小:(46.82 MB)

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