【作者(必填)】
Sarah S. Müller, University of Hamburg, Germany
Anne Fries, University of Hamburg, Germany
Karen Gedenk, University of Hamburg, Germany
【文题(必填)】How Much to Give and How to Frame It?  
Donation Size and Donation Framing in Cause-Related Marketing

【年份(必填)】

【全文链接或数据库名称(选填)】