Customising Stakeholder Management Strategies: Concepts for Long-term Business Success

By Margit Huber (Editor), Martina Pallas (Editor)

Publisher: Springer
Number Of Pages: 139
Publication Date: 2006-04-11
Sales Rank: 64896
ISBN / ASIN: 3540313184
EAN: 9783540313182
Binding: Hardcover
Manufacturer: Springer
Studio: Springer

Third in the series on Stakeholder Management, this volume presents a wide array of case studies to demonstrate how Stakeholder Management strategies are customised specifically to companies’ requirements to fulfil their long term business goals. Actively managing internal (employees) and external (customers, shareholder) stakeholders is crucial for companies’ success nowadays. In addition, this volume discusses the benefits of using other management concepts such as Six Sigma (a method that analyses and limits process variation) in conjunction with the TRI*M methodology. The reader will benefit from insights into planning and implementing successful Stakeholder Management strategies – be it for employees, customers or for focussed communication strategies.