Marketing Your Retail Store in the Internet Age

By Bob Negen, Susan Negen,

Publisher: Wiley
Number Of Pages: 256
Publication Date: 2006-12-05
Sales Rank: 37358
ISBN / ASIN: 0470043938
EAN: 9780470043936
Binding: Hardcover
Manufacturer: Wiley
Studio: Wiley
Average Rating: 5

If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big-box stores alike. Full of fresh and innovative ideas for promoting small stores, it will show you how to create a great in-store experience and build loyal, long-lasting relationships with customers.

Review:

Marketing Your Retail Store in the Internet Age

Even though I have my website listed as #1 on all the major search engines I thought this book might be of help. After reading the book, I realized that I had done almost exactly what was prescribed in the book. It is really good advice and everyone building their own website needs to know this information before starting. Professional website designers and builders would be well advised by purchasing and reading this book also. The small price you pay is nothing compared to the price you would spend otherwise trying to get top listing in the search engines. It also has advice on other types of advertising that can really save you money. I highly recommend this book because it takes you through the entire process of business building.