本书是该书最新第七版,书名《3G Marketing on the Internet——Third-Generation Internet Marketing Strategies for Online Success》,作者:Susan Sweeney, C.A. Andy MacLellan Ed Dorey。该书销量已超过39000册。以下是目录:
Chapter 1 Industry Overview—A Look at the Internet
Chapter 2 Understanding Your Environment
Chapter 3 Internet Marketing Techniques
Chapter 4 Starting with the Foundation—Your Web Site
Chapter 5 Campaign Execution
Chapter 6 Web Analytics—Learn from the Past, Change the Future
Chapter 7 Final Thoughts
这本书很有新意,对于学术界和企业界都是很有启发意义的。对于研究消费者与互联网关系的学者们会更有启发的!
大家喜欢就不在乎几个论坛币了,我想买书,可现在论坛币也少啊!要不然也不舍得把这本书卖了!