如何在日本市场获得成功？


Making Money in Japan
Chapter 1 The macroeconomic background
1.1. Foreign direct investment in Japan is increasing
1.2. Strengthened initiatives of the Japanese government
Chapter 2 The earnings situation of German companies in Japan
2.1. Profile of the companies surveyed
2.2. The profitability of German companies in Japan
2.3. A comparison of profitability between the machinery and consumer goods sectors
Chapter 3 Reasons why German companies are profitable in Japan
3.1. Japan is still East Asia's most important market
3.2. Advantages of foreign companies in Japan — the ‘Gaijin bonus’
3.3. Handicaps of Japanese competitors — the low level of globalisation
3.4. Relatively low risk factors in Japan
Chapter 4 Possible reservations about committing to Japan
4.1. The lingering economic crisis — also an opportunity
4.2. The Keiretsu — losing significance
4.3. The Japanese sales system — possible new sales channels
4.4. Strong Japanese competition — winning through differentiation
4.5. High labour and rent costs — with a downward trend
4.6. Tariff and non-tariff barriers — not insurmountable