Emotion and Reason in Consumer Behavior

Publisher: Butterworth-Heinemann
Number Of Pages: 184
Publication Date: 2006-01-09
Sales Rank: 260963
ISBN / ASIN: 075067976X
EAN: 9780750679763
Binding: Hardcover
Manufacturer: Butterworth-Heinemann
Studio: Butterworth-Heinemann

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.

* Provides new insights on an emerging topic
* Uses sound academic research at a level students can understand
* Explores satisfaction as an influence in marketing