共十三章，505页，可复制
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第一章 保健品相关概述········································································· 1
第一节、保健品相关介绍 ···························································································1
一、保健品定义··········································································································1
二、保健品的特点······································································································1
三、保健品分类··········································································································3
第二节、保健食品的功能概述···················································································3
一、保健食品的主要功能概括 ··················································································3
二、深度分析保健食品的功能开发··········································································4
三、保健食品与一般食品、药品的区别··································································5
第二章 国际保健品行业········································································· 6
第一节、国际保健品行业发展状况 ···········································································6
一、国际保健品市场概述··························································································6
二、全球营养保健品市场概况··················································································7
三、国外减肥保健品市场分析················································································10
四、2007 年国际维生素C 消费市场简述······························································11
第二节、美国保健品行业·························································································23
一、美国对保健品的态度························································································23
二、美国保健品市场现状························································································27
三、钙和复合维生素推动美国市场发展································································30
四、美国提高保健品行业门槛················································································31
五、美国保健品包装市场发展趋势········································································32
第三节、日本保健品行业·························································································35
一、日本保健品行业发展状况 ················································································35
二、浅谈日本保健品研究开发················································································35
三、日本特定保健品市场分析················································································37
四、日本保健品市场大有前景················································································37
第四节、欧洲·············································································································39
一、意大利 ···············································································································39
二、德国···················································································································39
三、英国···················································································································40
四、法国···················································································································40
第三章 中国保健品行业分析·······························································41
第一节、中国保健品行业发展分析 ·········································································41
一、中国保健品行业发展三阶段 ············································································41
二、浅谈中国保健品行业发展原因········································································43
三、中国保健品行业环境分析················································································44
四、中国保健品行业的特点····················································································58
第二节、2007-2008 年中国保健品行业发展状况·················································59
一、2007 年保健品行业发展分析··········································································59
二、2007 保健品行业步入“诚信时代”····································································60
三、2007 年保健品行业新技术不断涌现·······························································62
四、2008 年保健品企业获贷预示行业面临发展机遇···········································63
五、2008 年保健品行业困境之中被迫转型···························································65
第三节、中国保健品类产品进出口情况·································································71
一、2006 年保健品类产品出口统计······································································71
二、2007 年保健品类产品进出口统计··································································73
三、2008 年1-9 月保健品类产品进出口统计·······················································74

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