How can managers tackle complex problems?
How do you encourage innovation?
How do you implement new solutions?
Is creativity the key to management success?
This accessible text provides a lively introduction to the essential skills of creative problem solving.
Using extensive case studies and examples from a variety of business situations, Creative Problem
Solving for Managers explores a wide range of problem solving theories and techniques, illustrating
how these can be used to solve a multitude of management problems.
Thoroughly revised and redesigned, this new edition retains the accessible and imaginative approach
to problem solving skills of the first edition. Features include:
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Blocks to creativity and how to overcome them
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Key techniques including lateral thinking, morphological analysis and synectics
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Computer-assisted problem solving
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Increased coverage of group problem solving techniques
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New website containing in-depth cases and a PowerPoint presentation