SUBJECT HEADINGS

1. THE MARKETING ENVIRONMENT
    1.1 Consumer Behavior
    1.2 Legal, Political, and Economic Issues
    1.3 Ethics and Social Responsibility

2. MARKETING FUNCTIONS
    2.1 Management, Planning, and Strategy
    2.2 Retailing
    2.3 Channels of Distribution
    2.4 Physical Distribution
    2.5 Pricing
    2.6 Product
    2.7 Sales Promotion
    2.8 Advertising
    2.9 Personal Selling
    2.10 Sales Management

3. SPECIAL MARKETING APPLICATIONS
    3.1 Industrial
    3.2 Nonprofit, Political, and Social Causes
    3.3 International and Comparative
    3.4 Services

4. MARKETING RESEARCH
    4.1 Theory and Philosophy of Science
    4.2 Research Methodology

5.OTHER TOPICS
    5.1 Educational and Professional Issues
    5.2 General Marketing