EXPLORING CORPORATE STRATEGY
Gerry Johnson
University of Strathclyde
Kevan Scholes
Sheffield Hallam University
Richard Whittington
Saïd Business School, University of Oxford

Table of Contents

      1 Introducing Strategy………………………………………………………………………………………………  1
Commentary：The Strategy Lenses………………………………………………………………………………. 29

Part I THE STRATEGIC POSITION
Introduction to Part I…………………………………………………………………………………………………….. 51
      2 The Environment………………………………………………………………………………………………….. 53
      3 Strategic Capability………………………………………………………………………………………………… 93
      4 Strategic Purpose………………………………………………………………………………………………… 131
      5 Culture and Strategy……………………………………………………………………………………………. 177
Commentary on Part I：The Strategic Position………………………………………………………………. 212

Part II STRATEGIC CHOICES
Introduction to Part II……………………………………………………………………………………………………. 217
      6 Business-Level Strategy………………………………………………………………………………………… 221
      7 Directions and Corporate-Level Strategy……………………………………………………………….. 255
      8 International Strategy…………………………………………………………………………………………… 293
      9 Innovation and Entrepreneurship…………………………………………………………………………… 323
      10 Strategy Methods and Evaluation………………………………………………………………………… 355
Commentary on Part II：Strategic Choices…………………………………………………………………….. 392

Part III STRATEGY IN ACTION
Introduction to Part III…………………………………………………………………………………………………… 397
      11 Strategy Development Processes………………………………………………………………………… 399
      12 Organising for Success………………………………………………………………………………………… 433
      13 Resourcing Strategies………………………………………………………………………………………….  473
      14 Managing Strategic Change…………………………………………………………………………………. 517
      15 The Practice of Strategy………………………………………………………………………………………. 557
Commentary on Part III：Strategy in Action……………………………………………………………………. 594