Exploring Corporate Strategy: Text and Cases  by Gerry Johnson, Kevan Scholes, Richard Whittington

Breif Content

Part I introduction
introduction to part I
chapter 1 introducing strategy
commentary on part I strategy lenses

Part II the strategic position
introduction to part II
chapter 2 the environment
chapter 3 strategic capability
chapter 4 expectations and purposes
commentary on part II coping with complexity:the "business idea"

part III strategic choices
introduction to part III
chapter 5 business-level strategy
chapter 6 corporate-level and international strategy
chapter 7 directions and methods of development
commentary on part III strategy selection

part IV strategy into action
introduction to part IV
chapter 8 organising for success
chapter 9 enabling success
chapter 10 managing strategic change
commentary on part IV strategy into action

part V how strategy develops
introduction to part V
chapter 11 understanding strategy development
commentary on part V strategy development in organisations