【作者(必填)】Douglas M. Lambert and Sebastian J. Garcia-Dastugue

【文题(必填)】Cross-FunctionalBusiness Processes for the Implementation of Service-Dominant Logic

【年份(必填)】2006

【全文链接或数据库名称(选填)】
【作者(必填)】Kartik Kalaignanam and Rajan Varadarajan

【文题(必填)】Customersas Co-producers: Implications for Marketing Strategy Effectiveness andMarketing Operations Efficiency

【年份(必填)】2006

【全文链接或数据库名称(选填)】

【作者(必填)】Robert B. Woodruff and Daniel J. Flint

【文题(必填)】Marketing'sService-Dominant Logic and Customer Value

【年份(必填)】2006

【全文链接或数据库名称(选填)】

【作者(必填)】Pierre Berthon and Joby John

【文题(必填)】FromEntities to Interfaces: Delineating Value in Customer-Firm Interactions

【年份(必填)】2006

【全文链接或数据库名称(选填)】

【作者(必填)】David Ballantyne and Richard J. Varey

【文题(必填)】Introducinga Dialogical Orientation to the Service-Dominant Logic of Marketing

【年份(必填)】2006

【全文链接或数据库名称(选填)】

【作者(必填)】Tom Duncan and Sandra Moriarty

【文题(必填)】HowIntegrated Marketing Communication's "Touchpoint's" CanOperationalize the Service-Dominant Logic

【年份(必填)】2006

【全文链接或数据库名称(选填)】

【作者(必填)】Donald R. Lehmann

【文题(必填)】MoreDominant Logics for Marketing: Productivity and Growth

【年份(必填)】2006

【全文链接或数据库名称(选填)】