【作者(必填)】Keith B. Murray, John L. Schlacter

【文题(必填)】The impact of services versus goods on consumers’ assessment of perceived risk and variability
【年份(必填)】Journal of the Academy of Marketing ScienceWinter, 1990, Volume 18, Issue 1, pp 51-65

【全文链接或数据库名称(选填)】http://link.springer.com/article/10.1007%2FBF02729762?LI=true