【作者(必填)】Charles M. Wood, University of Missouri-Columbia                        Lisa K. Scheer, University of Missouri-Columbia

【文题(必填)】Incorporating Perceived Risk Into Models of Consumer Deal Assessment and Purchase Intent

【年份(必填)】Advances in Consumer Research,1996， Volume 23(1).Pages: 399-404

【全文链接或数据库名称(选填)】http://www.acrwebsite.org/search ... edings.aspx?Id=7867