【作者(必填)】Margy P. Conchar, George M. Zinkhan, Cara Peters , Sergio Olavarrieta

【文题(必填)】An Integrated Framework for the Conceptualization of Consumers’Perceived-Risk Processing

【年份(必填)】Journal of the Academy of Marketing Science October 2004 vol. 32 no. 4 418-436

【全文链接或数据库名称(选填)】http://jam.sagepub.com/content/32/4/418.short