作者:Koo, Wanmo1
Kim, Youn-Kyung1 ykim13@utk.edu.
来源:Journal of International Consumer Marketing; Mar2013, Vol. 25 Issue 2, p94-106, 13p.
文献类型:Article.
主题语:*RETAIL stores
*CUSTOMER loyalty
*BRAND name products
*RETAIL industry
*WORK environment.
作者提供的关键字:apparel
single-brand
store environment
Store love
store loyalty.
NAICS/Industry Codes:453998 All Other Miscellaneous Store Retailers (except Tobacco Stores).
摘要:Based on the stimulus-organism-response (S-O-R) model, this study examined whether and which store environmental cues (S, i.e., ambient, design, social, and merchandise) increase consumer/store emotional attachment (O) and whether this attachment leads to store loyalty (R) in the context of a single-brand apparel store. To capture the consumer/store emotional attachment, the store love construct was used as the mediator between store environment and store loyalty. The results indicated that design and merchandise cues positively affected store love. Also, store love was determined to be a significant predictor of store loyalty. [ABSTRACT FROM PUBLISHER].
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作者单位:1Department of Retail, Hospitality and Tourism Management, University of Tennessee, Knoxville, Tennessee, USA.
ISSN:08961530.
DOI:10.1080/08961530.2013.759044.
入藏编号:85318521.

只有摘要，很杯具哦

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