1.       Analysis following exhibit and state your comments in terms of the reasons why internet is doing more and more  advertising for all the different industry.

2.       Do a search for a product of your choice on at least three search engines (Google, Bing, Ask). Examine the results page carefully. Can you discern which results, if any, are a result of a paid placement? If so, how did you determine this? What other marketing communications related to your search appear on the page?

3.       Explain the difference between marketing and marketing communications.

4. Surf the Web for at least 15 minutes. Visit at least two different sites. Make a list describing in detail all the different marketing communication tools you see being used. Which do you believe is most effective and why? 1st Visit Yahoo’s home page.