【作者(必填)
1.Baghi, Ilaria; Gabrielli, Veronica.

2.Beth Harben1 and Sandra Forsythe2

3.Marjorie Ellis Thompson1

4. Beth Myers, Wi-Suk Kwon and Sandra Forsythe

【文题(必填)】
1.For-profit or non-profit brands: Which are more effective in a cause-related marketing programme?
2.Cause-brand alliances: Less familiar brands with familiar causes
3.Ethical brands at long last? Or 'too much too little too late' as the song says
4.Creating successful cause–brand alliances: The role of cause involvement, perceived brand motivations and cause–brand alliance attitude

【年份(必填)】
       2013           2011   2012     2013
【全文链接或数据库名称(选填)】
1.http://search.proquest.com/docvi ... F/1?accountid=11718
2.http://www.palgrave-journals.com ... /abs/bm201122a.html
3.http://www.palgrave-journals.com ... /abs/bm201237a.html
4.http://www.palgrave-journals.com ... /abs/bm201234a.html