【作者(必填)】

• Sharon Shavitt,
• Suzanne Swan
  

【文题(必填)】The interaction of endorser attractiveness and involvement in persuasion depends on the goal that guides message processing

【年份(必填)】1994

【全文链接或数据库名称(选填)】http://www.sciencedirect.com/science/article/pii/S1057740808800022


【作者(必填)】JE Swan, RL Oliver

【文题(必填)】Postpurchase communications by consumers.
【年份(必填)】Journal of Retailing 65 (4) (1989) 516–533.
【全文链接或数据库名称(选填)】