Never Bet the Farm:How Entrepreneurs Take Risks, Make Decisions—and How You Can, Too

Anthony L. Iaquinto  Stephen Spinelli Jr.

Never Bet the Farm is designed to help you prepare for setbacks by providing you with a framework that can help you reduce risks and simplify decision making. This easily understandable book begins with an acknowledgment that the vast majority of new businesses will not meet their founders’ expectations, even when the financing becomes deeper, the attitudes more positive, and the planning more sophisticated, and that experiencing a bankruptcy does not mean you have failed; winners are those who can keep themselves in the game for another shot at success. Entrepreneurs should prepare for misfortune because that preparation could limit the costs of—and probably prevent—the very thing we fear most: business failure.

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第二本

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