<p><strong><font size="3">Managerial Economics: A Problem-Solving Approach</font></strong></p><p><font size="3"><a href="http://www.cambridge.org/0521526256/"><img alt="Managerial Economics - A Problem-Solving Approach" src="http://assets.cambridge.org/0521526256/cover/0521526256.gif" width="180"/></a>by <a href="http://www.amazon.com/exec/obidos/search-handle-url/102-5525055-7455345?%5Fencoding=UTF8&search-type=ss&index=books&field-author=Nick%20Wilkinson"><font color="#003399">Nick Wilkinson</font></a> (Author)                                                                                </font></p><font size="3"><li><strong>Paperback: 556 pages </strong></li><li><strong>Publisher: Cambridge University Press (May 30, 2005) </strong></li><li><strong>Language: English </strong></li><li><strong>Review<br/></strong>‘A thoughtful and well-written text which explains key concepts in a rigorous and accessible way. A particular strength is the rich collection of applications and case studies which demonstrate the value of the economic approach to many management problems and decisions. The well-designed solved problems demonstrate how the analytical techniques can be applied and will be particularly valuable in helping students to connect theory with practice and to solve problems for themselves. A very useful addition to the field.’ Martin Carter, Leeds University Business School<br/><br/>‘This is an exhaustive study of managerial economics with well-chosen case studies and clear explanations from an experienced teacher.’ John Mark, King’s College London </li><li><strong>Book Description</strong><br/>This textbook covers all the main aspects of managerial economics: the theory of the firm; demand theory and estimation; production and cost theory and estimation; market structure and pricing; game theory; investment analysis and government policy. It includes numerous and extensive case studies, as well as review questions and problem-solving sections at the end of each chapter. Nick Wilkinson adopts a user-friendly problem-solving approach which takes the reader in gradual steps from simple problems through increasingly difficult material to complex case studies. </li><li>   <br/></li><li><h3>Contents</h3><ul><li><strong>Part I. Introduction:</strong><br/>    </li><li>1. Nature, scope and methods of managerial economics; </li><li class="next">2. Theory of the firm </li><li><strong>Part II. Demand Analysis:</strong><br/>    </li><li>3. Demand theory; </li><li class="next">4. Demand estimation </li><li><strong>Part III. Production and Cost Analysis:</strong><br/>    </li><li>5. Production theory; </li><li>6. Cost theory; </li><li class="next">7. Cost estimation </li><li><strong>Part IV. Strategy Analysis:</strong><br/>    </li><li>8. Market structure and pricing; </li><li>9. Game theory; </li><li>10. Pricing strategy; </li><li>11. Investment analysis; </li><li>12. Government and managerial policy </li></ul></li></font>

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