Managerial Economics



Size: 421 MB | Duration: 1h 20m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch

Managers can use economics to strategize and solve a variety of business problems, from the mundane to the mission critical. In this course, IMD Professor of Strategic Marketing Stefan Michel explains how to use economic theory to answer strategic questions such as…

What are customers buying? (demand theory)
What should we produce? (production theory)
Which costs do I need to worry about now? (cost theory)
What market am I in? (competition theory)
What should we charge for it? (pricing theory)

To understand what managerial economics looks like in practice, Stefan explains how Google's auction-based advertising system employs the principles of game theory and how understanding this can help decision makers to outmaneuver their competitors.
Topics include:
• Using economics to solve business problems
• Understanding price elasticity
• Demand curve shifts
• Economics of scale vs. scope
• Break-even and what-if analysis
• Profit maximization
• Economics in action

视频内容：
    001 Welcome.mp4
    002 What you should know before watching this course.mp4
    003 What is managerial economics_.mp4
    004 Use economics to solve business problems.mp4
    005 Demand curve.mp4
    006 Price elasticity.mp4
    007 Real world elasticities.mp4
    008 Paradox of positive elasticity.mp4
    009 Shift of the demand curve.mp4
    010 Economic profit versus accounting profit.mp4
    011 Economies of scale.mp4
    012 Economies of scale versus scope.mp4
    013 The law of diminishing returns.mp4
    014 Break-even analysis.mp4
    015 What-if analysis for constant profit.mp4
    016 Profit maximization.mp4
    017 Price discrimination.mp4
    018 Google's money making machine.mp4
    019 Game theory.mp4
    020 Economic fallacies.mp4
    021 Summary.mp4

视频下载：