【作者(必填)】Rohail Ashraf, Dwight Merunka

【文题(必填)】The Impact of Customer-Company Identification on Consumer Reactions to New Corporate Initiatives: The Case of Brand Extensions

【年份(必填)】2013

【全文链接或数据库名称(选填)】http://www.emeraldinsight.com/journals.htm?articleid=17090656

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