【作者(必填)】Coyle, J.R., Smith, T., Lightfoot, E., Neace, W. and Platt, G

【文题(必填)】Click here to share with a friend: a uses and gratifications approach to word-of-mouth marketing effectiveness

【年份(必填)】International Journal of Electronic Marketing and Retailing, 2011, Vol. 4 No. 4, pp. 225-247.

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