【作者(必填)】Ivens, Björn Sven; Pardo, Catherine.

【文题(必填)】Are key account relationships different? Empirical results on supplier strategies and customer reactions
【年份(必填)】
Industrial Marketing Management. May2007, Vol. 36 Issue 4, p470-482. 13p
【全文链接或数据库名称(选填)】http://www.sciencedirect.com/sci ... i/S0019850106000174