Products / services , here the study covers what the company has to
offer and the perspectives that result
Market, addressing where the company is and will be, who are the
customers and what are their needs
Production and administrative facilities , meaning what are the
means the company has to produce and commercialise the products /
services it has to offer, what administrative facilities are available
Staff and management , which needs to be assessed properly to
guarantee the company will have the right people in the right place
Finances , the final translation into monetary units of all the
company's perspectives and the financial needs and dividends that
may result
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