Contents
I How the World Became Flat 4
1 While I Was Sleeping 5
2 The Ten Forces That Flattened the World 43
2.1 Flattener #1: 11/9/89, When the Walls Came Down and the WindowsWentUp ........................ 43
2.2 Flattener #2: 8/9/95, When Netscape Went Public . . . . . . 50
2.3 Flattener #3: Work Flow Software, Let’s Do Lunch: Have Your Application, Talk to My Application . . . . . . . . . . . 63
2.4 Flattener #4: Open-Sourcing, Self-Organizing Collaborative Communities ........................... 72
2.5 Flattener#5:Outsourcing,Y2K ................ 90
2.6 Flattener #6: O.shoring, Running with Gazelles, Eating with Lions................................ 99
2.7 Flattener #7: Supply-Chaining, Eating Sushi in Arkansas . . 111
2.8 Flattener #8: Insourcing, What the Guys in Funny Brown ShortsAreReallyDoing ..................... 122
2.9 Flattener #9: In-forming, Google, Yahoo!, MSN Web Search . 129
2.10 Flattener #10: The Steroids, Digital, Mobile, Personal, and Virtual. . . . .. . . . . . . . . ... . . . . . . . . ... . . . 137
3 The Triple Convergence 147
3.1 ConvergenceI ........................... 149
3.2 ConvergenceII .......................... 150
3.3 ConvergenceIII .......................... 154
3.4 TheOtherTripleConvergence .................. 168
1
4 The Great Sorting Out 171
4.1 India versus Indiana: Who Is Exploiting Whom? . . . . . . . . 175
4.2 WhereDoCompaniesStopandStart? ............. 177
4.3 From Command and Control to Collaborate and Connect . . . 181
4.4 MultipleIdentityDisorder .................... 182
4.5 WhoOwnsWhat? ........................ 185
4.6 DeathoftheSalesmen ...................... 187
II America and the Flat World 191
5 America and Free Trade Is Ricardo Still Right? 192
6 The Untouchables 203
7 The Quiet Crisis 214
7.1 Dirty Little Secret #1: The Numbers Gap . . . . . . . . . . . 219
7.2 Dirty Little Secret #2: The Ambition Gap . . . . . . . . . . . 223
7.3 Dirty Little Secret #3: The Education Gap . . . . . . . . . . 227
8 This Is Not a Test 237
8.1 Leadership............................. 241
8.2 Muscles .............................. 244
8.3 GoodFatCushionsWorthKeeping ............... 251
8.4 SocialActivism .......................... 255
8.5 Parenting ............................. 260
III Developing Countries and the Flat World 263
9 The Virgin of Guadalupe 264
9.1 Introspection ........................... 267
9.2 ICanGetItforYouWholesale ................. 268
9.3 ICanOnlyGetItforYouRetail ................ 270
9.4 CultureMatters:Glocalization ................. 277
9.5 TheIntangibleThings ...................... 281
IV Companies and the Flat World 289
10 How Companies Cope 290
10.1Rule#1 .............................. 291
10.2Rule#2 .............................. 295
10.3Rule#3 .............................. 300
10.4Rule#4 .............................. 302
10.5Rule#5 .............................. 306
10.6Rule#6 .............................. 309
10.7Rule#7 .............................. 311
V Geopolitics and the Flat World 315
11 The Un.at World, No Guns or Cell Phones Allowed 316
11.1 TooSick . . ... . . . . . . . . ... . . . . . . . . ... . . . 320
11.2TooDlsempowered ........................ 326
11.3TooFrustrated .......................... 334
11.4TooManyToyotas ........................ 347
12 The Dell Theory of Con.ict Prevention, Old-Time Versus Just-in-Time 353
12.1InfosysVersusal-Qaeda ..................... 366
12.2TooPersonallyInsecure ..................... 372
VI Conclusion: Imagination 375
13 11/9 Versus 9/11 376
VII ACKNOWLEDGMENTS 402
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