【作者(必填)】Calantone, R (Calantone, Roger)[        1 ]        ; Rubera, G (Rubera, Gaia)

【文题(必填)】When Should RD&E and Marketing Collaborate? The Moderating Role of Exploration-Exploitation and Environmental Uncertainty

【年份(必填)】JAN 2012

【全文链接或数据库名称(选填)】WILEY-BLACKWELL, COMMERCE PLACE, 350 MAIN ST, MALDEN 02148, MA USA
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