【作者(必填)】Renana Peres & Christophe Van den Bulte

【文题(必填)】When to Take or Forgo New Product Exclusivity: Balancing Protection from Competition Against Word-of-Mouth Spillover

【年份(必填)】2014

【全文链接或数据库名称(选填)】http://journals.ama.org/doi/abs/10.1509/jm.12.0344