题名： The paradox of customer education： Customer expertise and loyalty in the financial services industry

作者：Simon J. Bell, Andreas B. Eisingerich

期刊全称:European Journal of Marketing. Bradford: 2007. Vol. 41, Iss. 5/6; pg. 466

电子链接：http://proquest.umi.com/pqdlink?did=1378085911&sid=1&Fmt=2&clientId=26491&RQT=309&VName=PQD

多谢了！

[此贴子已经被作者于2007-12-2 19:51:27编辑过]