Chapter 1

Setting the Stage: Technology and theModern Enterprise

True/False Questions

1.     The United Statesholds the number one ranking in home broadband access.

False; Moderate

2.     The rise of opensource software has lowered computing costs for start-up and blue chipcompanies worldwide.

True; Easy

3.     Rising customerservice standards can partly be attributed to the proliferation of socialmedia.

True; Moderate

4.     Facebook wasfounded by Kevin Rose.

False; Easy

5.     In his twenties,Tony Hsieh sold LinkExchange to Amazon for over a quarter of a billion dollars.

False; Moderate

6.     Linus Torvaldscreated the Linux operating system.

      True;Easy

7.     Between 2000 and2009, Oracle acquired the highest number of companies.

False; Moderate

8.     Many of thecareers in accounting firms are highly tech-centric.

True; Easy

9.     Firms areincreasingly shifting spending from the Web to other media such as print,radio, and television as these are often easier to track and analyze.

False; Easy

10.  While processredesign, supply chain management, and factory automation are all tech-centricoperations, service operations are not.

False; Easy

11.  Today’s jobseekers are writing resumes with key words in mind, aware that the first cut islikely made by a database search program, not a human being.

True; Moderate

12.  The number of U.S. patentapplications waiting approval has significantly declined in the past decade.

False; Easy

13.  Technologyexperts in the area of user-interface design specialize in technology forcompetitive advantage.

False; Moderate

14.  A focus solely ontechnology is a definite recipe for success.

False; Easy

Multiple Choice Questions

1.     Some of theradical changes brought about by new technologies include:

• the stagnation of advertising.
  
• the proliferation of telecommunications into the     hands of a few.
  
• a decrease in computing costs owing to the growth     of licensed software.
  
• a decrease in the standards of corporate ethics.
  
• the creation of an unprecedented set of security     and espionage threats.
  

e; Moderate

2.     Yahoo! wasstarted by _____ and _____.

a.     Sergey Brin;Larry Page

b.     Jerry Yang; DavidFilo

c.     Steve Chen; Chad Hurley

d.     Kevin Rose; MarkZuckerberg

e.     Catherine Cook;Shawn Fanning

b; Easy

3.     _____ was just asophomore when he began building computers in his dorm room at the University of Texas. His firm would one day claim thetop spot among PC manufacturers worldwide.

a.     Bill Gates

b.     Steve Jobs

c.     Michael Dell

d.     Shawn Fanning

e.     Mark Zuckerberg

c; Easy

4.     Steve Chen andChad Hurley are credited as the founders of:

• Google.
  
• Zappos.
  
• Facebook.
  
• YouTube.
  
• Yahoo!
  

d; Easy

5.     Tony Hsieh servedas CEO of _____, and eventually sold the firm to Amazon for $900 million.

• Zappos
  
• LinkExchange
  
• MyYearbook.com
  
• Napster
  
• Yahoo!
  
• a; Easy
  

6.     Sergey Brin andLarry Page were both twenty-something doctoral students at Stanford Universitywhen they founded:

a.               Yahoo!

b.               YouTube.

c.               Google.

d.               Amazon.

e.               Napster.

c; Easy

7.     Amazon wasstarted by:

a.     Jeff Bezos.

b.     Catherine Cook.

c.     Shawn Fanning.

d.     Linus Torvalds.

e.     Kevin Rose.

a; Easy

8.     _____ is thethird most popular social network in the United States and was founded byCatherine Cook.

• Facebook
  
• Twitter
  
• MyYearbook.com
  
• MySpace
  
• LinkedIn
  

c; Easy

9.     Between2000-2009, _____ was the top acquirer of venture-capital backed companies.

a.     IBM

b.     Microsoft

c.     Oracle

d.     Cisco

e.     Hewlett-Packard

d; Moderate

10.  The _____ Act isa piece of U.S.legislation that raises executive and board responsibility and ties criminalpenalties to certain accounting and financial violations.

• Civil Rights
  

b.     Fair LaborStandards

• Sherman Antitrust
  

d.     Norris-LaGuardia

e.     Sarbanes-Oxley

e; Easy

11.  The ability totrack customers, analyze campaign results, and modify tactics are the distinctadvantages offered by _____ to the field of marketing.

• the Web
  
• print media
  
• television
  
• radio
  
• outdoor advertising
  

a; Easy

12.  SEM, SEO, CRM,and personalization systems are all central components of the new _____toolkit.

• accounting
  
• operations
  
• marketing
  
• human resources
  
• finance
  

c; Moderate

13.  A company usesradio frequency identification (RFID) tags to keep track if its inventory. Thisis an example of the impact of technology in the area of _____.

• accounting
  
• operations
  
• marketing
  
• human resources
  
• finance
  

b; Hard

14.  A company usesWebEx, a popular commercial application, to conduct training sessions for itsemployees who are spread across different countries. This is an example of theimpact of technology in the area of _____.

• accounting
  
• operations
  
• marketing
  
• human resources
  
• finance
  

d; Hard

15.  Technologyexperts in the area of user-interface design:

a.     work to make suresystems are easy to use.

b.     leveragetechnology to make firms more efficient.

c.     specialize intechnology for competitive advantage.

d.     focus oneffective back-up systems for critical business data.

e.     provide directionon technology-related security issues.

a; Easy

16.  Technologyexperts in the area of process design:

• work to make sure systems are easy to use.
  
• leverage technology to make firms more efficient.
  
• specialize in technology for competitive     advantage.
  
• focus on systems dealing with critical business     data.
  
• provide direction on technology-related security     issues.
  

b; Easy

17.  Technologyexperts in the area of _____ specialize in technology for competitiveadvantage.

• user-interface design
  
• process design
  
• strategy
  
• database design
  
• hardware
  

c; Easy

18.  Many firms aredeveloping so-called “C-level” specialties in emerging areas with a technologyfocus, such as:

• CIO.
  
• CTO.
  
• CEO.
  
• CPO.
  
• CFO.
  

d; Easy