<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 21pt; TEXT-INDENT: -21pt; mso-list: l1 level1 lfo1; tab-stops: list 21.0pt;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="mso-bidi-font-family: 宋体;"><span style="mso-list: Ignore;"><font face="Times New Roman">一、<span style="FONT: 7pt "Times New Roman";">             </span></font></span></span></b><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">由于航空工业管理环境日趋宽松，不少航空公司采取打折的办法降价吸引顾客。试问：</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 36pt; TEXT-INDENT: -36pt; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;"><span lang="EN-US" style="mso-bidi-font-family: 宋体;"><span style="mso-list: Ignore;"><font face="Times New Roman">（1）<span style="FONT: 7pt "Times New Roman";">       </span></font></span></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman";">考虑到需求的价格弹性这一因素，你认为采取降价策略的航空公司究竟是如何判断其所面对的消费需求的。</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 36pt; TEXT-INDENT: -36pt; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;"><span lang="EN-US" style="mso-bidi-font-family: 宋体;"><span style="mso-list: Ignore;"><font face="Times New Roman">（2）<span style="FONT: 7pt "Times New Roman";">       </span></font></span></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman";">你认为这种降价策略在短期（如春节期间）能够改善公司的赢利状况吗？在长期（如三、五年）呢？</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 36pt; TEXT-INDENT: -36pt; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman";"></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 36pt; TEXT-INDENT: -36pt; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman";">大家说说看.</span></p>