We are analyzing airline industry data, where we have data on the passenger experience related to specific flights. We have
data from about 50,000 passengers, drawn from 10,000 flights, of 20 airlines. So far a regular 3 level HLM model.
We would like to see if the cultural values of the individual passengers effect the manner in which they assess their experience. The passengers are drawn from multiple countries, and each country has different airline flying in an out. As such, the countries are embedded within the airlines, and vice-versa.
We are trying to figure out the best way to specify this model. Can we treat the cultural values of the passengers (i.e., country culture values as per Hofstede's work) as individual level variables, or do we need to specify a more complicated design for the model?
Thanks in advance for your consideration.